If you live in a major metropolitan area, chances are that you probably take public transportation to most of your destinations. You ditched your car long ago – eliminating parking, gas, and car insurance from your budget. But what if you need to get out of town for an hour-long meeting or pick up 25 bags of dirt from the landscaping store? Do you rent a car for the whole day even though you only need it for a few hours? Not if you have Zipcar nearby.
Corporate barter focuses on larger transactions, which is different from a traditional, retail oriented barter exchange. Corporate barter exchanges typically use media and advertising as leverage for their larger transactions. It entails the use of a currency unit called a "trade-credit". The trade-credit must not only be known and guaranteed, but also be valued in an amount the media and advertising could have been purchased for had the "client" bought it themselves (contract to eliminate ambiguity and risk).
Though trade and bartering are both methods that have been used for the purpose of obtaining required goods and services over the years, there is some difference between barter and trade. That is, while bartering involves the exchange of one product for another, trade involves exchanging money for goods. Trade is also conducted in commodities, currencies, stocks, etc. Trade and bartering may sound similar but there are a number of important differences between barter and trade. It is important to clearly understand each concept in order to grasp their similarities and differences. The following article offers a detailed overview of each and highlights their similarities and differences.